Gone are the days when the buzz
word for the Marketing trainers was "The Customer is the King". The current scenario in the marketing of
various goods makes one feel that customer is the last thing in the agenda of
these sales and marketing organizations.
The helpline has become most unhelpful.
The Salesman, who is supposed to have the knowledge of the products and
prices, is ignorant of both. The
Customer has become a necessary evil.
Conglomeration of businesses has given an added advantage to the
organizations to simply ignore the needs of the customers. The organizations should realize the
importance of the customers and provide him with his need based services,
without erring in the provision of these services.
Mohammed Sadullah Khan
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